One of the best ways to increase your Facebook sales is to write a compelling ad copy. Facebook enables you to target your ideal customer, and you can easily tailor your ad to fit that profile. There are several steps to follow for writing a persuasive ad copy. Keep in mind that you only have 125 characters for the Facebook ad copy. If you are having trouble coming up with an ad that captures the attention of your target audience, consider hiring a copywriter.
Writing persuasive Facebook ad copy
When writing persuasive Facebook ad copy, make it as compelling as possible for your audience. Focus on personal stories, rather than generic, commercial copy. For example, instead of using first-person narratives, try writing an ad in third-person. B2B case studies can also be effective if they’re written well. In addition, make sure to include a call to action.
Think of your ad copy as an elevator pitch. Many people don’t read long paragraphs, but they do read an image. Think of it as your ad’s elevator pitch – short, to the point, and relevant. Don’t explain every detail of your product, service, or promotion – just a few points will be enough. That way, your readers won’t be put off by your long-winded prose.
Test the copy of your Facebook ad to see what works best. A study found that an ad with current figures improved CTR by 217 percent and conversion rates by 23 percent. Those numbers are impressive! Even though the Facebook audience is enormous, you’ll have to make your ad stand out. That’s why it’s important to refresh your ad copy framework and strategy to ensure your Facebook ad copy is as effective as possible.
125 characters in Facebook ad copy
When creating a Facebook ad, you’ve got a maximum of 125 characters to grab a prospect’s attention and spark curiosity. The goal of a good headline is to hook them into reading more, and the rest of the text, known as the ad caption, should drive action. Here’s an example of a great headline:
In a Facebook ad, the headline is the main text above the video, or the ad image. It’s important to keep this copy under 125 characters, because anything after that will be cut off. Make sure your headline is short and contains action verbs and a CTA to buy now. Don’t make it too long and use multiple headlines. One example of a short headline is a Nike ad. Nike uses a one-line ad, with a simple CTA to buy the item in the store.
While Facebook ads are mostly visual, a compelling ad copy can often help convince customers to buy a product or service. Combine powerful creative imagery with a clear call-to-action in your Facebook ad copy. Use call-to-action buttons (if available) to reinforce the action you want your customers to take. Make your copy as easy to read as possible. Include bulleted copy or short sentences that don’t take too much space to read.
Increase your ad budget
One of the most important metrics to consider before scaling your Facebook ad budget is ROAS, or return on ad spend. For example, if your ad campaign costs $500, your ROAS will be 4:1. If your ROAS drops after a week, then you have reached your ad’s maximum potential. Another important metric to consider before scaling your Facebook ad budget is ad frequency.
Once you’ve determined which ad set is generating the most leads, the next step is to determine how to allocate your budget. Facebook’s Ads Manager includes metrics such as CPC and cost per ad impression, which can help you track and optimize your budget. A cost per click column can help you figure out how much you’re spending per click, as well as how much you need to increase your budget based on your goals.
When planning your Facebook ad budget, consider your audience. If you’re targeting a specific audience, you’ll probably end up paying more than if you target a more general audience. However, if you have a product catalog, you’ll probably want to set your CPC goal at a lower number. If your target market is primarily young adults, consider a higher budget to reach more people with a particular message.