Among other things, you need to consider the elements that can improve the conversion rate of your landing page. These elements include copywriting principles, design elements, and colors. The principles are especially relevant for long-form landing pages. In addition, you should consider color theory as well, since colors play a huge role in the first impression. In the following paragraphs, we’ll look at the best practices for landing pages.
Landing page best practices
There are several key factors you should consider when designing a landing page. Here are 23 best practices to increase conversions:
Segment your traffic sources. You should tailor your landing pages to different traffic segments. For example, you should create different landing pages for visitors who are referred to your site by social media, email marketing, or PPC ads. You should also create separate pages for customers, subscribers, and past buyers. The more niche and targeted your audience is, the more effective your landing page will be. To get started, learn more from these 23 landing page best practices.
Include testimonials. People are often prompted to make a purchase based on the fear of missing out. Try to evoke an emotional response with your page. Celebrities, for example, are great for this. Sharing product reviews is another great way to generate interest. Also, consider the headline. Make it clear and catchy. Neil Patel shares eight tips for designing an effective landing page. Make sure to add images and videos to your page.
Optimize your value proposition
The best way to get more conversions is to create a landing page that emphasizes your value proposition. But there are many examples of value propositions that don’t work. People want added value. So, be sure to address the pain points of your potential clients and explain how your product or service will solve their problems. Then, make sure to add in some testimonials from your customers, too.
While there are many methods for creating a value proposition, the most important method is to test different approaches to determine which one works best. You can also use A/B testing to find out which ones perform best. Once you have identified what works, make sure your value proposition is prominent. You don’t need to make it a stand-alone element; you can spread it across several elements on your page. The best way to advance your value proposition is to use a bullet-point list of benefits. Some high-converting landing pages just use an unadorned bullet-point list.
Optimize your page speed
When writing a landing page that converts, it’s important to consider the speed of your page. Your landing page should be easy to navigate and clutter-free. It should also include a clear call to action, guiding your audience to take a specific action. Your call to action should be as persuasive as possible, without distracting your audience with unnecessary links and information. When it comes to reducing bounce rates and improving conversion rates, speed is essential.
Your landing page’s load time is directly proportional to conversion rates. The faster your landing page loads, the higher your conversion rate will be. Using tools like ImageOptim and JPEGmini will help you reduce the size of images and remove unnecessary elements. Remember, slow and steady doesn’t win many conversions. Instead, try a few of the copywriting secrets that experts use to boost conversion rates.
Test for conversions
Before you put your landing page live, you should do some testing to make sure it converts. A/B testing is a good way to see which versions of your page convert the best. This will help you determine which elements of your page increase conversion rates and which don’t. For example, if you have a video on your landing page, you may want to test how many people click the video and how long it takes for the video to load.
The average time spent on your landing page may not seem like a leading indicator when testing for conversions, but it does have a bearing on your success. If your landing page only receives a small percentage of visitors, it may be time for an overhaul. It may lack trust and messaging to convince visitors to convert. Time-on-page is a proxy for a visitor’s willingness to complete a conversion.